The Financial Times reports on the current situation inside X, highlighting the strained relationship between Elon Musk, the owner of X, and Linda Yaccarino, the CEO (whom Musk personally invited). This tension has escalated due to recent events, as Musk aims to increase X’s revenue while simultaneously cutting unnecessary expenses.
A pivotal event was when Yaccarino dismissed Joe Benarroch, a close aide overseeing business operations, without notifying clients beforehand, impacting advertising from various brands. Another source of tension between the owner and CEO is Musk bringing in Steve Davis, a trusted associate and former manager of The Boring Company, to address financial and operational challenges at X. This included laying off employees, including sales teams in the US and UK, and trimming travel expenses, viewed by Yaccarino as revenue-generating areas that Davis might replace her role as CEO.
Furthermore, Musk and Yaccarino faced difficulties at an advertising festival in Cannes, where they engaged with various advertising agencies that hesitated to return to advertising on X due to past issues. Both Musk and X have remained silent on these reports.
TLDR: The relationship between Elon Musk and Linda Yaccarino at X has become strained as Musk pushes for increased revenue and cost-cutting measures, while Yaccarino faces uncertainty about her position amidst management changes and challenges in advertising partnerships.
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