Home ยป Uncovering the Mindset of AIS Southern Region: A Case Study of Non-Negotiation with Network Quality

Uncovering the Mindset of AIS Southern Region: A Case Study of Non-Negotiation with Network Quality

When we embark on journeys to explore different provinces, especially in the Southern region, we may travel up mountains to dams or take boats out to sea, crossing to various islands and diving in different areas. Having internet connectivity while feeling grateful for the convenience of using smartphones is a modern-day luxury.

But behind the sense of gratitude lies a rooted source; from the engineering team’s mindset and hard work at AIS Southern region. They prioritize the quality and coverage of the network, embedding it into their work ethos and team mentality.

Joo Phibul Rinthasakul, the Regional Operations Head of AIS Southern Region, highlights that while tourism may seem like the main economic driver from an external perspective, another crucial factor is the industry individuals working in hospitality, entertainment, and transportation. Hence, expanding the network to cover the entire Southern region is vital in driving the economy forward.

Currently, AIS signals, both 4G and 5G, cover up to 95% of the entire Southern region, including islands, sea areas, and high mountains. Ensuring coverage for travelers and industry professionals alike is essential for both usability and safety in case of emergencies.

The AIS engineering team also faces challenges in expanding the network to remote areas like hills and islands, working on solutions with a societal responsibility perspective. Additionally, they emphasize network capacity and reliability to support a high volume of continuous users.

In a proud recount of their success story, AIS engineers successfully laid a network along the sea route between Chumphon and Koh Tao, achieving 99% phone signal coverage over a challenging 70-kilometer distance. Their innovative use of SuperCells with High-Gain Antennas exemplifies their dedication to overcoming natural obstacles and improving connectivity for communities.

One particularly rewarding installation project was on Phang Nga’s hills, where a community eagerly waited for phone signal access. Despite facing unfavorable ROI prospects, the AIS team pursued the endeavor due to social responsibility commitments, reflecting their service-oriented mindset.

While challenges persist in providing coverage across various regions, AIS remains the sole service provider at sites like Ratchaprapa Dam, Maya Bay, and Khao Sok, displaying a remarkable dedication to service despite installation difficulties or cost-efficiency concerns.

In addition to network coverage, Joo emphasizes the importance of network capacity to accommodate a high volume of users and ensure reliability for continuous 24/7 usage. Their proactive measures include backup power options like solar cells or link protection in at-risk sites, showcasing their commitment to quality service and customer satisfaction.

In conclusion, the AIS engineering team’s unwavering focus on network expansion, coverage, and quality has contributed to AIS’s leading market position in the Southern region, ensuring top-tier connectivity for customers and communities.

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