Universal Music Group (UMG) has announced a new agreement with TikTok regarding music copyright benefits. This agreement allows all songs under UMG’s control to be available on the TikTok platform once again.
Previously, in February, UMG had removed all songs from TikTok’s sound catalog as they were unable to reach a new agreement. This led to popular artists like Taylor Swift, The Weeknd, Drake, Billie Eilish, Harry Styles, Ariana Grande, as well as many Thai artists, being taken off TikTok.
However, the negotiations between the two companies have shown promise. Taylor Swift, for example, has already reuploaded all her songs on TikTok ahead of her latest album release.
This statement signifies a new era of collaboration between UMG and TikTok to support the creativity of artists and songwriters. Utilizing technology, marketing strategies, and PR campaigns on TikTok while respecting copyright management through Generative AI.
TLDR: UMG and TikTok have reached a new agreement to bring back all songs under UMG’s control to the TikTok platform, supporting artists and songwriters while respecting copyright management.
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