Instagram is testing a new feature where creators can lock Reels to prevent viewers from watching the content without the correct password. Users must input the correct password to unlock and view the clip. Instagram suggests providing hints in the captions, which may serve as passwords to test whether followers are aware. For example, a sample clip posted by the Design account indicated that the password is the first hashtag in the caption, such as “threads” (feel free to give it a try).
The purpose of this feature has not been officially disclosed by Instagram, indicating that it is still in the testing phase before a potential future announcement. However, this feature bears similarities to the Reveal Sticker in Stories that was introduced last year, where followers had to DM the account to reveal hidden images.
Source: TechCrunch
TLDR: Instagram is experimenting with a new feature that allows creators to lock Reels with passwords, prompting viewers to input the correct password to unlock and view the content. This feature is similar to the Reveal Sticker in Stories, testing users’ awareness by providing hints in captions that serve as passwords.
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