In a recent report by Reuters, it was stated that Amazon is planning to introduce a major upgrade to its smart assistant system, Alexa, in October. This upgrade is aimed to be rolled out before the year-end holiday season. The new Alexa will utilize the Claude artificial intelligence model developed by Anthropic, which Amazon has heavily invested in as a core component of its operations.
Previous reports had hinted at the development of a new AI-powered version of Alexa, which may come with additional costs for users. However, subsequent reports suggested a deviation from the initial plan as Amazon decided not to discontinue the original Alexa devices.
The new iteration of Alexa, internally known as Remarkable Alexa, is expected to showcase its capabilities during a product unveiling event in September. Questions remain regarding whether customers will be required to pay extra for its use, as the current Alexa services are offered for free. The advanced AI features of the new model may come at a subscription fee ranging from $5-10 per month, possibly bundled with an annual Prime membership.
Potential features of the Remarkable Alexa include improved personalized shopping recommendations, better news curation, enhanced support for complex requests like ordering food or composing emails, and increased control over smart home devices.
An Amazon spokesperson explained to the news outlet that the company has employed various technologies to support Alexa, with the AI model development initially spearheaded by Amazon and subsequently enhanced with new models such as Titan and others from partners, all aimed at ensuring the best customer experience.
Source: Reuters
TLDR: Amazon plans to introduce a major upgrade to its smart assistant Alexa using the Claude AI model, potentially requiring users to pay a subscription fee for advanced features, with a focus on improving personalized interactions and control over smart home devices.
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