OpenAI has unveiled a 60-second advertisement during today’s Super Bowl, with an estimated advertising cost of up to $14 million. The ad chronicles the innovations that have propelled humanity forward through each era, from the discovery of fire in the Stone Age, to the internet, genetics, and artificial intelligence that can assist with various tasks.
The advertisement presents a visual narrative of each period using dots to create images. Kate Rouch, the head of marketing at OpenAI, stated that the ad does not delve deeply into complex AI concepts, but rather aims to familiarize the general public with what AI is.
Many may wonder if this ad was created by AI or not. Rouch explained that the original video was generated by Sora, then passed on to human creators to respect the creative process.
Watch the advertisement at the end of the news.
Source: The Verge
TLDR: OpenAI debuts a captivating ad highlighting human progress through the ages, using innovative visuals and a storyline to introduce AI to the general public.
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