Unveiling the Statistics of MAKE by Kbank Cloud Pocket for Maximum Utility: Wedding Reigns as the Top Money Maker

From the trend of ‘no spend money’ from the Cloud Pocket feature of the MAKE by Kbank app turning viral last year, Kbank has discovered this year that the primary use of the app’s main feature, Cloud Pocket for shared money pooling, has shown an increasing trend, particularly among the Gen Z group (aged between 12-27 years) with a high growth rate of up to 284%. Mostly, it involves pooling money between two people to share expenses in daily life.

Mr. Chetthapan Siridanupatt, CEO of KBTG, further emphasized that in March, the usage rate of the Cloud Pocket feature for shared money pooling has grown by 185% from last year, indicating that Thai individuals are becoming more diligent in saving for their set goals.

While the collective money pooling objectives are as follows:

66% of users save money for spending, while 34% save money for savings. The top 5 expenses created in Cloud Pocket are travel, food, general expenses, rent/dorm expenses, and fuel, respectively.
The most transferred money into joint Cloud Pockets is for wedding organization, with an average transfer amount of 12,846 Baht per transaction.
Users also save money for loved ones, with joint Cloud Pockets being named after partners (73%), children (11%), cats (7%), families (6%), and moms (3%).
The joint Cloud Pocket with the highest number of members is ‘room money’, with up to 39 members.
The top 3 objectives that users can achieve collectively faster than saving alone are rent, accommodation, and shopping expenses.

Additionally, MAKE by Kbank also offers the feature of ‘requesting to collect money or withdrawing money’, allowing members of shared Cloud Pockets to view their balances and transaction history to enhance transparency and convenience in collective money pooling.

Mr. Chetthapan also expressed the goal of increasing users to 5 million within the next two years and aims to develop features to help Thais manage their expenses more easily in the future.
You can download the MAKE by Kbank app here.

TLDR: Kbank’s Cloud Pocket feature for shared money pooling is gaining popularity, especially among Gen Z, with increased usage for various expenses and the goal of reaching 5 million users in the next two years.