GameStop, a renowned game retailer in the United States, recently posted a promotional campaign called Xbox Demo Day on X, which allows players to try out the Game Pass service for free during a specific period. The accompanying image explicitly stated “Microsoft Game Pass” instead of Xbox Game Pass or PC Game Pass.
Shortly after, GameStop removed the post. However, the vigilant Game Pass Tracker, a website that tracks game statistics on Xbox and reports Xbox news, managed to save the image and posted it, raising questions about the possible rebranding of Xbox Game Pass to Microsoft Game Pass.
Rumors have been circulating heavily that Microsoft Gaming is preparing to bring more of their 1st Party games to rival platforms like PS5. Additionally, there are speculations that Microsoft may transition from being a platform owner to solely focusing on game distribution.
Coincidentally, Phil Spencer, the CEO of Microsoft Gaming, recently announced an upcoming press event to reveal the vision and future direction of Xbox in the coming week.
In summary, GameStop’s original post mentioning “Xbox Game Pass” as “Microsoft Game Pass” has been swiftly removed. The Game Pass Tracker website managed to capture and share the image before its removal, sparking speculations about a potential name change. Stay tuned for further updates from Microsoft Gaming’s CEO, Phil Spencer, as he is set to unveil the future of Xbox in the upcoming press conference.
TLDR: GameStop briefly advertised the Xbox Game Pass as “Microsoft Game Pass” before deleting the post. Speculations about a possible name change and Microsoft’s shift towards game distribution have emerged. The CEO of Microsoft Gaming, Phil Spencer, plans to announce the future direction of Xbox in an upcoming press event.
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