Microsoft Gaming CEO, Phil Spencer, recently gave an interview discussing the progress of the Xbox mobile game store project. This topic has been on his radar since 2022 and he previously mentioned it would launch in 2024.
Spencer revealed that he is currently in discussions with partners, as Microsoft’s strategy is to provide revenue opportunities for partners in the mobile gaming market, beyond Apple and Google’s app stores. While he did not explicitly offer a clear timeline for the service’s launch, he did mention that it would be relatively soon, rather than several years down the line.
Additionally, Spencer confirmed that Microsoft has a minimal presence in the mobile gaming market. The acquisition of Activision Blizzard is a significant move in their strategy. Activision Blizzard is known for hit mobile games such as Candy Crush and Call of Duty Mobile. However, the delay in finalizing the deal has caused a delay in Microsoft’s plans.
In conclusion, Phil Spencer sheds light on Microsoft Gaming’s progress in the mobile game store project, emphasizing the company’s focus on generating revenue for partners. While the exact launch date remains undisclosed, it is expected to happen in the near future. Microsoft aims to strengthen its position in the mobile gaming market by acquiring Activision Blizzard, whose popular mobile games will contribute significantly to their plans.
TLDR: Microsoft Gaming CEO, Phil Spencer, discusses the upcoming Xbox mobile game store project, highlighting the company’s efforts to provide revenue opportunities for partners. While the launch date is not specified, it is expected to happen relatively soon. Microsoft’s acquisition of Activision Blizzard plays a vital role in their mobile gaming strategy, despite the deal taking longer than anticipated.
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