Information sourced from Ming-Chi Kuo, a renowned analyst of new Apple products. Reports indicate that Apple has ordered a reduction in the delivery of Vision Pro units in 2024, down to approximately 400,000-450,000 units. This figure is lower than the expected 700,000-800,000 units as projected by the market, although Ming previously stated that Apple’s number was 500,000.
Nevertheless, he noted that Apple has reduced the number before starting to sell the product outside of the US, suggesting that sales in the US may decline faster than expected. Additionally, the new version of Vision Pro will not be released in 2025, indicating further decline in sales for the following year.
A major challenge for Apple’s Vision Pro is the lack of prominent applications, high pricing, and user experience issues. When compared to the VR market with a similar target audience, there is still a clear user base coming from gaming.
Source: Ming-Chi Kuo
**TLDR:** Ming-Chi Kuo reports that Apple is reducing the delivery of Vision Pro units in 2024 to around 400,000-450,000 units, signaling potential challenges due to the lack of applications, high pricing, and user experience issues.
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