Counterpoint Research reports that Xiaomi has successfully climbed to the second spot in global smartphone sales, surpassing Apple in August 2024. Samsung retains the top spot.
Apple’s annual iPhone release cycle typically results in a slump in August sales, a trend that comes as no surprise. What is intriguing, however, is Xiaomi’s gradual sales increase, eventually overtaking Apple. Despite a potential dip in September and October sales, Xiaomi managed to make significant progress.
According to Counterpoint, Xiaomi faced supply chain challenges in 2022 and the first half of 2023. However, they adapted by streamlining their product lineup, focusing on standout models within price ranges, and exploring new market channels. These strategic adjustments led to a resurgence in sales in the following months.
Source: Counterpoint Research
TLDR: Xiaomi rises to the second spot in global smartphone sales, surpassing Apple in August 2024 after overcoming supply chain challenges and implementing new sales strategies.
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