The case against Google, filed by the US Department of Justice, regarding antitrust violations in its search engine business, is ongoing this week. Several interesting pieces of information have been revealed, including one document that Judge Amit Mehta has ordered to be made public. This document reveals the top revenue-generating search queries for Google.
Previously, Google stated that only about 20% of searches would display ads, which are search queries that could potentially be used for marketing and selling products or services. However, the majority of search queries do not display ads.
The document discloses the top 20 revenue-generating search queries on Google for the week of September 22, 2018, specifically within the United States. This data provides insights into the most lucrative search terms. The top 20 revenue-generating search queries, which have not been fully revealed, are as follows:
1. iPhone 8
2. iPhone 8 Plus
3. Auto insurance
4. Car insurance
5. Cheap flights
6. Car insurance quotes
7. Direct TV
8. Online colleges
9. AT&T
10. Hulu
11. iPhone
12. Uber
13. Spectrum
14. Comcast
15. Xfinity
16. Insurance quotes
17. Free credit report
18. Cheap car insurance
19. AARP
20. Lifelock
It’s worth noting that the iPhone dominates three spots within the top 20 and ranks within the top 1-2 positions. Meanwhile, many of the search queries, such as Hulu, Uber, or AT&T, seem to come from users who simply want to access those websites without directly typing in the URL.
TLDR: Amidst the ongoing legal battle between the US Department of Justice and Google, interesting information has been unearthed. One reveal includes the top revenue-generating search queries on Google, showcasing the popularity of the iPhone and various insurance-related searches.
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