Market research company Gartner predicts that the volume of information searched through traditional search engines will decrease by 25% by 2026. The emerging trend is the shift towards searching via AI chatbots or other virtual agents.
Alan Antin, Gartner’s Vice President of Analysts, emphasizes the significance of this 25% decline. As digital marketing channels increasingly rely on search results, both organic and paid, the introduction of Generative AI (GenAI) as an alternative to traditional search will require a shift in digital marketing strategies.
However, Gartner acknowledges that traditional search still holds two strengths: the quality of accurate answers is higher compared to GenAI, and the results are original. GenAI’s approach of generating new content as answers will be a distinct difference in this aspect.
Source: Gartner Image: Pixabay
TLDR: Gartner predicts a 25% decrease in traditional search engine usage by 2026, with GenAI emerging as an alternative for digital marketing strategies.
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