Renowned for his unconventional approach to marketing and public relations, Elon Musk famously shunned traditional advertising methods, PR teams, and ad spending. In a bold move back in 2018, he even deactivated Tesla and SpaceX’s Facebook pages due to discontent over privacy breach controversies.
However, times change and so do people. Recently, it has come to light that Tesla has ventured into purchasing ads on Instagram and Facebook, marking a new strategic direction for the company. This marks Tesla’s first foray into digital advertising, securing placements on various online platforms such as X, YouTube, and TikTok simultaneously.
The shift to invest in advertising could be attributed to the evolving landscape of the EV market in the United States. With oversupply and the necessity to incentivize sales through price reductions, Tesla is adapting to stay competitive in the post-pandemic market.
Source: Quartz
TLDR: Tesla, under Elon Musk’s leadership, has pivoted from its anti-advertising stance to embrace digital ads on platforms like Instagram and Facebook to stay relevant in the changing EV market.
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