According to Bloomberg, Apple has reportedly been in talks with several Hollywood studios to acquire additional movie rights for its Apple TV+ streaming platform. While Apple TV+ initially focused on developing original content, it has recently started adding films from major studios to its platform, with around 50 movies already available. This shift in strategy has garnered positive feedback and sparked interest from companies looking to purchase more films for the platform.
This move aligns with several Hollywood studios who are transitioning from keeping content exclusive to their own streaming platforms to selling to other platforms as well.
TLDR: Apple is expanding its movie library on Apple TV+ by acquiring additional movie rights from Hollywood studios, attracting interest from other companies.
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