Disney has announced the acquisition of a 33% stake in Hulu, the streaming platform that operates in the United States and is majority-owned by NBC Universal. The deal is estimated to cost Disney around $8.61 billion, highlighting the significant value of Hulu at approximately $27.5 billion.
Prior to this announcement, Disney already held a 2 out of 3 stake in Hulu, having acquired it from the purchase of 21st Century Fox’s assets in 2017, with WarnerMedia selling its stake as well. The remaining 1 out of 3 stake belonged to NBC Universal. However, Comcast, the parent company of NBC Universal, had an agreement in place since 2019 that allowed them to sell their stake in Hulu to Disney once the time was right, ultimately making Disney the sole owner of Hulu.
Disney intends to utilize Hulu as a streaming platform to reach a wider audience beyond the Disney brand. In the United States, there are already bundle packages available that combine Disney+ with Hulu.
TLDR: Disney has purchased a 33% stake in Hulu, valued at $8.61 billion, making them the sole owner of the streaming platform. This acquisition allows Disney to expand its reach and appeal to a broader audience.