MrBeast, the popular YouTuber with a massive following of 188M subscribers, recently discovered an alarming deepfake advertisement on TikTok featuring his own face. In this AI-generated deepfake video, he claims to be giving away 10,000 units of the new iPhone 15 Pro for just $2 each. This deceptive ad could easily mislead viewers, given MrBeast’s reputation for extravagant giveaways such as houses and cars.
Expressing concern about the prevalence of deepfake ads, MrBeast took to Twitter to inform his followers that a significant number of people had fallen victim to fraudulent advertising through the use of deepfake technology. He also questioned the preparedness of social media platforms in addressing the rising issue of AI deepfakes, emphasizing the serious ramifications of this problem.
TikTok, in response to inquiries from TechCrunch, stated that they have promptly removed the deceptive advertisement as it violated their advertising policies. While TikTok does not explicitly ban the creation of AI-generated videos, advertisers are required to disclose their use of AI technology in video creation.
This incident involving MrBeast is not isolated. Renowned actor Tom Hanks previously cautioned his Instagram followers to be cautious of AI deepfake advertisements featuring his likeness promoting dubious investment plans.
The growing prevalence of deepfake scams raises an important question: are social media platforms adequately equipped to tackle the challenges posed by AI deepfakes? This is a significant issue that demands immediate attention and action from both social media platforms and regulators.
In conclusion, it is evident that AI deepfakes pose a grave threat to the credibility and trustworthiness of digital advertising platforms. The incident involving MrBeast highlights the urgent need for robust measures to combat this potentially damaging phenomenon. Social media platforms must implement stringent policies, while advertisers must adopt responsible practices and disclose their use of AI technology. Failure to address this problem effectively could have far-reaching consequences for both individuals and the integrity of digital content.
TLDR: MrBeast, a prominent YouTuber, recently discovered a deepfake advertisement on TikTok featuring his own face, promoting a giveaway of 10,000 iPhone 15 Pros for $2 each. He expressed concern about the rise of AI deepfakes and questioned the readiness of social media platforms to handle this issue. TikTok removed the deceptive ad, but the incident underscores the need for stronger measures to combat AI deepfakes and protect users from scams.