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Adobe’s Generative AI: Embrace the Power, Embrace the Cost

Adobe has recently announced that its AI model, Firefly, is now available for general and commercial use in Creative Cloud, Adobe Express, and Adobe Experience Cloud. This means that features like Generative fill and Generative expand in Photoshop can now be used without the need for the beta version installation. Adobe has also revealed its plans to charge for the use of Firefly in the future, calling it “Generative Credits,” to measure the frequency of using these models. Each use of Firefly to create an image will be equivalent to one credit.

For Adobe paid subscribers, the following credit allocations are available:

– All Creative Cloud apps: 1,000 credits
– Creative Cloud Single app (including Illustrator, InDesign, Photoshop, Premiere Pro, After Effects, Audition, Animate, Dreamweaver, Stock, 1TB Photography): 500 credits
– Adobe Stock paid subscribers: 500 credits
– Adobe Express Premium: 250 credits
– Adobe Firefly Premium: 100 credits
– Creative Cloud for all apps for organizations: 1,000 credits
– Creative Cloud Pro Plus: 3,000 credits
– Free users with Adobe ID; Adobe Express, Adobe Firefly, Creative Cloud: 25 credits

For some plans, even after using up these credits, Firefly can still be used, albeit with slower performance. This is except for Adobe Firefly and Adobe Express Premium subscribers, who will have daily access until the end of the month with a reset, and Adobe has not yet disclosed the pricing for these plans. Users will not be constrained by credit usage for Creative Cloud, Adobe Firefly, Adobe Express, and Adobe Stock until November 1st.

Alexandru Costin, Adobe’s Vice President of Generative AI and Sensei, revealed that most companies train their models using images from Adobe Stock, making it viable for commercial use. The company will provide compensation to enterprise customers if they are sued for using images created by Firefly.

TLDR: Adobe has made its AI model, Firefly, available for general and commercial use in Creative Cloud, Adobe Express, and Adobe Experience Cloud. Users can now utilize Firefly’s features such as Generative fill and Generative expand in Photoshop without the need for the beta version. Adobe plans to introduce “Generative Credits” to measure the frequency of using Firefly in the future. Different credit allocations are available for Adobe paid subscribers. Some plans allow continued usage of Firefly even after credits are exhausted, but with slower performance. Adobe has not disclosed pricing for these plans yet. Firefly usage will not be constrained by credits until November 1st. Compensation will be provided to enterprise customers if they are sued for using images created by Firefly, as most models are trained using Adobe Stock photos.

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