IBM has announced its decision to withdraw its advertising on X after the company’s advertisements were placed near content supporting Nazism on the platform. IBM stated that it has suspended all advertising on X and is currently investigating this unacceptable situation.
X’s management stated that posts discovered by Media Matters will be demonetized and accompanied by a warning label indicating sensitive content. Despite the understanding that this position is not suitable for any advertisements, the post in question only received approximately 8,000 views.
It is not clear how many campaigns are currently affected by IBM’s decision to suspend advertising. However, the withdrawal of a reputable company from the platform, even if only temporarily, is another blow to X’s advertising business.
Linda Yaccarino, CEO of X, posted on the platform that discrimination should be eliminated from society, even without directly referencing IBM or Media Matters’ reports. Linda emphasized that X is clear in its efforts to combat anti-Semitism and opposes discrimination. She believes that no one in the world should accept or tolerate these actions, and considers them despicable and wrong.
TLDR: IBM has withdrawn its advertising on X due to the placement of ads near pro-Nazi content. X has demonetized these posts and issued a warning about sensitive content. The withdrawal of IBM is damaging to X’s advertising business. X’s CEO, Linda Yaccarino, stated that discrimination should be eradicated and opposes such actions.