Greg Joswiak (Joz), the Vice President of Global Marketing at Apple, granted interviews to several media outlets following the launch of the iPad Pro with M4 chip and iPad Air with M2 chip, both featuring two screen sizes. Discussions ranged from the decision to use the M4 chip on the iPad Pro before Mac devices, to whether the “Air” moniker in the iPad Air still holds its original meaning. With the iPad Pro now being the lightest iPad ever, these topics sparked intriguing debates.
Joz addressed the introduction of the latest M4 chip in the iPad Pro, highlighting that typically, the M-series chips debut on Mac devices first. However, due to the iPad Pro’s Tandem OLED panel, the display control components had to be integrated into the M4 chip, resulting in the early unveiling of M4 with the iPad.
Furthermore, he discussed the launch of the new Apple Pencil Pro, simplifying Apple Pencil product lines by introducing the Apple Pencil Pro compatible with the latest iPad Pro M4 and iPad Air M2, while the Apple Pencil USB-C is designed for all current iPad models.
The unveiling of the iPad Pro, accompanied by various tools, gave the impression of a convergence of iPad and Mac devices. Joz shared insights on how most Mac users also purchase and utilize iPads, whereas a significant number of iPad users without Mac devices opt for Windows PCs, showcasing the differing perspectives of these user groups.
While the iPad Air has been marketed as a thin and lightweight iPad, the launch of the iPad Pro claiming to be the thinnest ever raised questions about the significance of the “Air” branding in the iPad Air. Joz clarified that the product names are unlikely to change due to the emphasis on thinness, but the current image of “Air” signifies an iPad with features previously exclusive to Pro models, now offered at a more affordable price point.
Discussing AI advancements expected to be detailed at the upcoming WWDC event, Joz acknowledged Apple’s pioneering role in this area, citing the significant improvements made to Siri’s processing capabilities back in 2015. Apple’s development of Neural processing chips paved the way for future AI integration with Apple Silicon, positioning them ahead of the curve compared to PC manufacturers.
In concluding remarks, Joz highlighted his hesitancy to label the iPad as a tablet, emphasizing its distinction from subpar devices, asserting that the iPad excels beyond traditional tablet limitations.
TLDR: Greg Joswiak’s interviews shed light on Apple’s strategic product positioning, AI advancements, and the unique features of the latest iPad Pro and iPad Air models.
Leave a Comment