At the LINE Conference Thailand 2023, LINE revealed that Group Chats have become increasingly popular among Thai people. Statistics show that they have grown by more than 56% over the past 10 years. Moreover, the rate of sending various types of messages, such as images, files, audio, and videos, has also seen higher growth compared to other countries worldwide.
Based on a survey conducted by LINE Thailand, the most popular categories for Group Chats are friends, with 82% of respondents, followed by family at 80%, work colleagues at 77%, and schoolmates at 27%. The survey also revealed that Group Chats contribute to faster and easier work processes, leading to efficient work group solutions that cater to the needs of Thai individuals in achieving work-life balance.
Additionally, the LINE Conference introduced LINE STICKERS PREMIUM, a subscription-based service that allows Thai users to access over 9 million stickers and themes.
Basic Package: Stickers only – 69 Baht/month or 699 Baht/year.
Deluxe Package: Stickers, emojis, and themes – 139 Baht/month or 1,300 Baht/year.
Both the Basic and Deluxe Packages provide unlimited access to over 9 million stickers and the option to change stickers as desired. However, the Deluxe Package offers additional privileges, including access to over 120,000 premium emojis and 1,500,000 premium themes.
In terms of business direction, LINE aims to become a “platform for Thais” through four main approaches:
1. Extensive Plug-Ins: Open connectivity to additional original LINE solutions and partner-developed systems.
2. Data Utilization: Empower partners and developers with increased access to both quantitative and qualitative data.
3. Performance Marketing: Enhance marketing effectiveness on the platform through robust data management and analysis.
4. Privacy Focused: Emphasize user security and privacy.
TLDR: At LINE Conference Thailand 2023, it was revealed that Group Chats are highly popular in Thailand, experiencing significant growth. LINE also introduced LINE STICKERS PREMIUM, a subscription service offering access to millions of stickers and themes. Additionally, LINE aims to become a platform focused on extensive plug-ins, data utilization, performance marketing, and privacy protection.