Bumble, the popular dating app, has announced new guidelines to protect its users from bots, spam, ghosting, and the unauthorized disclosure of personal information. These new policies will be enforced across the Badoo network, which includes Bumble. The platform is working on improving its rules to eliminate bots. It prohibits ‘connecting, matching, chatting or having any type of engagement’ through the use of automated systems or scripts. Bumble states that it uses AI to detect fake and spam accounts, and it has already blocked over 8.2 million accounts. In the past year, the company has invested in developing its own machine learning models to detect inappropriate images. The app also has added regulations against adult content, including content on profiles or promotions related to sex services.
Furthermore, Bumble is taking steps to prevent ghosting, which is when one person in a date fails to show up without any prior notice. Ghosting is considered disrespectful, and Bumble has a dedicated section on its platform to explain how to handle ghosting. The app wants users who experience ghosting to see it as a mere loss and an opportunity to meet someone better.
Bumble is also improving its guidelines to include actions like deceit and harassment as violations of its policies. These guidelines will apply to Bumble, Badoo, and Bumble For Friends (BFF), a newly launched service that offers friendship connections. This is all part of Bumble’s commitment to creating a safe and respectful environment for its users.