Home ยป Cease and Desist: GARM Halts Operations to Amass Funds for Legal Battle Following X’s Ban Allegations on Platform

Cease and Desist: GARM Halts Operations to Amass Funds for Legal Battle Following X’s Ban Allegations on Platform

The Global Alliance for Responsible Media (GARM) has ceased operations after being sued by Twitter for alleged violations of antitrust and trade practices, as they had to allocate limited resources to fight the legal battle. Established in 2019 by the World Federation of Advertisers (WFA), GARM aimed to halt advertising on platforms lacking adequate security standards, which X perceives as a deliberate boycott. GARM’s members include companies like CVS Health, Mars, Orsted, and Unilever.

TLDR: GARM disbands following legal battle with Twitter for antitrust and trade practice violations, founded in 2019 by WFA to stop advertising on platforms lacking security standards.

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