The Threads platform from Meta, which aims to compete with X or Twitter, has been available for nearly 4 months. While many may have forgotten about this app, Meta is still finding ways to attract users. Recently, Adam Mosseri, the head of the Instagram team responsible for the Threads project, conducted a Q&A (AMA) and addressed several issues related to Threads.
The first question asked was how Mosseri views the success of Threads within the first year. Mosseri stated that in the long run, he envisions Threads as a formal space for various online conversations, reflecting the cultural dimensions of the platform. He admits that Threads is not currently the largest online conversational space, but the team sees an opportunity to rival Twitter or X by continuously improving and enhancing features on a weekly basis.
When asked about similar functions such as hashtags, Mosseri mentioned the advantage of this feature, as it allows for easier searching and conversation around the same topic. However, he does not believe that hashtags are capable of completely changing the direction of Threads. While they are an important feature that should exist, they are not expected to revolutionize the game.
Mosseri also touched on the web version of Threads, acknowledging that new features will be added to iOS and Android first, and that the web version is not the primary focus of the team.
TLDR: Meta’s Threads platform is still striving to attract users, with the head of the Instagram team, Adam Mosseri, engaging in a Q&A session to address various topics. Mosseri envisions Threads as a formal space for online conversations, although it is not currently the largest platform in this regard. The team aims to compete with Twitter or X by continuously improving features. Hashtags are seen as useful, but not game-changing, and the web version is not the main focus for now.