“Midway through last year, Amazon launched physical clothing stores under the name Amazon Style. Despite only opening two locations, Amazon has recently made the decision to close all of them, effective November 9th onward.
Representatives from Amazon state that the company carefully considered this move, ultimately choosing to shut down both Amazon Style locations in order to focus on enhancing the online fashion shopping experience. Amazon affirms that physical storefronts remain an important aspect of their business, as they continue to invest in their supermarket retail ventures moving forward.
Prior to this, Amazon gradually closed all 68 of its physical stores in the United States and England. However, they concurrently announced the opening of Amazon Style stores, which boasted features such as incorporating various technologies and reducing floor space for product displays. Should customers wish to try on clothing, they would scan a QR code to provide details and then collect the items in a fitting room for a trial fitting.
TLDR: Amazon has decided to close its Amazon Style physical clothing store locations to prioritize enhancing the online fashion shopping experience. Despite this move, the company still recognizes the importance of physical storefronts and will continue investing in their supermarket retail endeavors.