Currently, there are numerous forms of online scams occurring. Meta Thailand has addressed the issue of combating online fraud by collaborating with the Ministry of Digital Economy (DE) and the National Police Agency. They have launched the #StayingSafeOnline campaign to raise awareness about online safety.
According to Cesaria Marcareta, the Regional Public Policy Manager for Economy at Meta Asia-Pacific, if an account on the Meta platform is found to engage in fraudulent behavior, the account owner must take steps to prove that they are not using fake accounts or providing false information about themselves. Failure to verify their identity or if they violate any rules and policies, their account will be deleted.
The techniques used to detect online scams on the Meta platform include the use of Machine Learning technology to assess content and identify accounts that violate Meta’s policies. They also limit access to potentially harmful content and rigorously examine accounts that are likely to violate various rules. Additionally, they have established reporting channels for fraudulent content, specifically for users and law enforcement agencies. Regular checks are conducted to remove fake accounts from the platform.
In the second quarter of 2023, Meta deleted over 676 million fake accounts on Facebook, with 98.8% of them being detected and deleted by AI. In December 2021, Meta deleted 1.1 billion pieces of fraudulent content, with 95.3% of them being detected and processed through AI.
Meta has established advertising standards that specify which types of advertisements are allowed on their platform. They do not permit misleading or spam content. If an advertisement violates these standards, it will be rejected immediately.
In order to combat online fraud, Meta has planned three approaches: contacting and cooperating with law enforcement agencies both domestically and internationally, raising public awareness about online safety, and improving the IT industry’s efficiency.
As part of the #StayingSafeOnline campaign, they are providing digital literacy skills to the public to help them recognize malicious behavior and protect themselves from phishing scams, online security threats, and various forms of online fraud. They are collaborating with multiple countries and local partners, such as the Ministry of Digital Economy and the Cyber Crime Investigation Bureau of the Royal Thai Police. In addition, they will be launching a video series called “Decode Scam” through Meta Thailand’s official page to provide knowledge on online scams.
To provide assistance and consultation on technology-related crimes, the cybercrime hotline ‘1441’ has been established by the Cyber Crime Investigation Bureau. Any suspicious activities can be reported through this hotline.
Dr. Wethang Phuangthap, Deputy Minister of Digital Economy and Society (DE) mentioned that there were over 600 cases of online fraud related to online shopping. However, the number has decreased since the collaboration with Meta Thailand. The top five types of cases include fraud in online sales, work scams without payment, call center scams, and investment fraud.
DE’s aggressive policies include three major points: preventing cyberattacks by sharing information with platforms, currently shutting down around 400-500 illegal websites or pages per day, taking legal action to shut down fraudulent accounts, and collaborating with banks to temporarily close accounts and conduct further investigations. They have also established a support center and work together with various parties to swiftly respond to these cases.
TL;DR: Meta, in collaboration with the Ministry of Digital Economy and the National Police Agency, has launched the #StayingSafeOnline campaign to combat online fraud. Utilizing Machine Learning technology, Meta detects and removes fake accounts and fraudulent content. They have established advertising standards and are raising public awareness about online safety through digital literacy campaigns. To further combat online fraud, Meta is cooperating with law enforcement agencies, developing the IT industry, and implementing measures to shut down illegal websites and accounts.