Home ยป Collaborative Termination: Netflix and SK Broadband Abandon Litigation and Join Forces to Launch Customized Packages for South Korean Customers

Collaborative Termination: Netflix and SK Broadband Abandon Litigation and Join Forces to Launch Customized Packages for South Korean Customers

In 2020, Netflix filed a lawsuit against SK Broadband, a major internet service provider in South Korea. The reason behind the legal action was SK Broadband’s desire to charge Netflix additional fees due to the high bandwidth usage. However, the court dismissed the case, and SK Broadband counter-sued Netflix to demand payment for the increased bandwidth usage. Recently, both companies reached a mutual agreement.

Netflix announced that they have settled all legal disputes with SK Broadband and signed an agreement to become partners in developing joint services. Netflix also stated their intention to utilize AI technology from SK Telecom and SK Broadband to enhance their services.

Both SK Broadband, which provides home internet services, and SK Telecom, a mobile network provider, are preparing to launch new packages that include Netflix for their customers. This development aims to improve the Netflix viewing experience.

TLDR: In 2020, Netflix and SK Broadband were involved in a legal battle over additional fees. However, both companies have now resolved the disputes and are working together to improve their services. SK Broadband and SK Telecom will soon offer packages with Netflix included, enhancing the viewing experience for their customers.

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