Home ยป Contemplating Advertorial Prominence on Platform X: Tim Cook Asserts Apple’s Ongoing Deliberation on Optimum Advertising Strategies

Contemplating Advertorial Prominence on Platform X: Tim Cook Asserts Apple’s Ongoing Deliberation on Optimum Advertising Strategies

In an interview with CBS Sunday Morning, Tim Cook was asked by John Dickerson if Apple should stop advertising on Twitter. Cook replied, “This is something that we ask ourselves and from our perspective, Twitter is an important asset. I appreciate the concept of a platform that serves as a space for conversation and allows people to share diverse perspectives. However, there are certain aspects that I don’t like.”

Expanding on the topic of intense discussions or opposition towards Native Americans on the platform, Dickerson asked Cook if it’s something that bothers him and whether Apple should consider advertising on such a platform. Cook acknowledged that it is indeed bothersome and it’s something that Apple needs to evaluate whether or not to advertise on.

Previously, the Anti-Defamation League (ADL), a human rights organization that opposes antisemitism, accused Elon Musk of campaigning against Native Americans on the X platform. Meanwhile, Apple has been one of the first companies to report that they have halted advertising on Twitter after Musk acquired the business.

(TLDR: Tim Cook discusses the question of whether Apple should stop advertising on Twitter, acknowledging the importance of the platform while expressing concerns over certain issues. This comes in light of accusations against Elon Musk for campaign against Native Americans on the X platform.)

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