Blognone readers may have come across the impressive Sphere building in Las Vegas. This large circular structure, which just opened in late September, stands out due to its high-definition LED screens installed on the exterior. These screens serve as a playful way to showcase larger-than-life images and advertising ideas.
Reports have emerged that tech companies are now starting to buy ad space on the Sphere screens. Microsoft kicked off the trend by promoting various 3D games on the Xbox. Soon after, Sony followed suit by purchasing ad space to promote Spider-Man 2.
While the official price for purchasing ad space on the Sphere screens has not been disclosed, it is rumored to be around $450,000.
TLDR: The Sphere building in Las Vegas with its eye-catching LED screens is attracting tech companies to advertise their products, with Microsoft and Sony among the first to take advantage of this unique advertising opportunity. The cost for ad space on the Sphere screens is estimated to be approximately $450,000.