Disney+ has unveiled the viewership statistics for the record-breaking concert film Taylor Swift: The Eras Tour (Taylor’s Version), with a total of 4.6 million views in the first 3 days of its platform release, making it the most-watched music film to date. The views on Disney+ were calculated by dividing the total streaming hours by the length of the content, which in this case is 3 hours and 30 minutes. Taylor Swift: The Eras Tour (Taylor’s Version) is a recording of the concert from the first 3 rounds performed in Los Angeles in August last year. Unofficial figures suggest that Disney paid $75 million for the global distribution rights of this concert film. Source: Variety.
TLDR: Disney+ released the concert film Taylor Swift: The Eras Tour (Taylor’s Version) with 4.6 million views in the first 3 days, marking it as the most-watched music film, and Disney reportedly paid $75 million for the global distribution rights.
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