Amazon Prime Video has officially announced its plans for ad-supported streaming, following in the footsteps of Netflix, Disney+, and other streaming platforms that have previously made similar announcements. The ad-supported streaming service will be rolled out to customers in the United States, United Kingdom, Germany, and Canada in early 2024, with expansion to France, Italy, Spain, Mexico, and Australia within the same year.
According to Amazon, the amount of ads on the platform will be less compared to regular television advertisements and other ad-supported streaming services. However, unlike other platforms, Amazon Prime Video will not introduce a cheaper package. Instead, they will incorporate ads into their current subscription package. If customers want to enjoy ad-free streaming, they will have to pay a slightly higher subscription fee. The original price announced by Amazon for the United States is $14.99 per month, and for ad-free streaming, an additional $2.99 per month.
Amazon justifies the introduction of ads by stating that it will provide the company with the necessary funds for continuous content production.
TLDR: Amazon Prime Video has revealed plans to introduce ad-supported streaming to its platform, following the trend set by Netflix, Disney+, and other streaming services. The service will launch in select countries in early 2024, with additional countries to follow later in the year. Amazon assures that the number of ads will be minimal compared to traditional television and other streaming platforms with ads. Customers who prefer ad-free streaming will have the option to pay a slightly higher subscription fee. Amazon’s decision to introduce ads is driven by the need for ongoing investment in content production.