Amazon has announced the addition of Generative AI tools to enhance content creation for Amazon Ads. These tools allow for the modification of product images to have more appealing backgrounds, a process that previously required significant time and effort. According to Amazon, 75% of customers view this type of advertising as a challenging endeavor.
By incorporating background scenes into product images, Amazon believes that customers will have a better understanding of the product’s lifestyle applications. For instance, a white background image of a toaster compared to one with a kitchen background can increase click-through rates by up to 40%.
This feature is currently in beta mode within the Amazon Ad Console, which allows for the creation of multiple ad image variations and additional customization options through prompts.
It is worth noting that Meta has also introduced background creation tools for advertisers.
TLDR: Amazon introduces Generative AI tools to enhance content creation for Amazon Ads, enabling the modification of product images to have more engaging backgrounds. This feature, currently in beta within the Amazon Ad Console, aims to boost customer engagement and click-through rates. Additionally, Meta has previously introduced similar tools for advertisers.