Meta, previously known as Facebook, has recently unveiled its social book app called Threads. Adam Mosseri, the head of the Instagram team responsible for Threads, revealed that there were other names considered for the platform. He mentioned that the second choice, almost chosen, was Epigram. This name reflects the development team being Instagram’s very own. Mosseri also mentioned that the internal code name used within the early stages of development was Textagram, which, despite being clear and straightforward, was not seriously considered.
Naming a product or service online is a crucial issue for technology companies. In the past, Google was nearly named Backrub, and Instagram, created by Kevin Systrom and Mike Krieger, initially started as the app Burbn.
TLDR: Meta’s social book app, known as Threads, was almost named Epigram. The internal code name used within the Instagram team during development was Textagram. Naming online products and services holds great importance for tech companies, as seen with previous names like Backrub and Burbn.
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