Facebook and Instagram have launched a payment service to remove ads, which is only available in the European Union. The service will start rolling out in November.
Users of Facebook and Instagram in this region can choose whether to continue using the free account with ads or subscribe at a cost of €9.99 per month (via the website) or €12.99 per month (via the iOS/Android app, which requires revenue sharing with Apple/Google) in exchange for an ad-free experience.
Meta, the parent company, stated that they still believe in the ad-supported free account model but are happy to comply with European regulations.
TLDR: Facebook and Instagram will introduce a paid option to opt-out of ads in the European Union, giving users the choice between a free account with ads or a subscription-based model for an ad-free experience. Meta remains committed to the ad-supported model but is willing to adhere to European regulations.