According to Bloomberg, in 2024, Feastables, the chocolate business under Beast Industries owned by the renowned YouTube star MrBeast, generated sales of around $250 million and a profit of over $20 million, surpassing the loss-making media business by $80 million (despite nearly equal revenues).
Feastables debuted in 2021 with the concept of producing high-quality, gluten-free chocolate with MrBeast’s signature fun style. Within 72 hours of its launch, Feastables sold over a million bars and earned $10 million in revenue.
While MrBeast’s media business saw increasing losses due to the high expenses associated with producing YouTube videos, costing around $3-4 million primarily from extravagant scenes and global travel, MrBeast remains focused on creating content. After securing a $100 million deal with Amazon Prime Video, he is set to produce the show Beast Games, a reality competition where winners stand to receive up to $5 million in prizes, premiering in December and aiming to become a significant prize in the television industry.
MrBeast’s show has become Amazon’s most successful reality show, leading the company to commission two more seasons, especially given its airing during the same period as Netflix’s Squid Game Season 2.
Beast Industries has already raised over $450 million in funding and is seeking additional investors to expand Feastables business into new markets such as video games, beverages, and health products.
Additionally, Business Insider reports that MrBeast is developing a platform to help influencers build their own brands, connecting creators with various brands and providing data analytics tools to expand their audience and launch their products.
Last year, Beast Industries earned $473 million in revenue, split evenly between media and Feastables businesses. It is projected that this year’s revenue will almost touch $900 million and exceed $4.78 billion by 2029.
The majority of this growth stems from Feastables expanding into Europe, Africa, and Asia, expecting a threefold increase in the coming years, solidifying its position as a major player in the snack industry.
By 2026, it is anticipated that the media business will account for 20% of total revenue, as MrBeast shifts focus from content creation towards building a billion-dollar empire.
Source: Bloomberg and Business Insider
TLDR: MrBeast’s business Feastables under Beast Industries has seen massive success, outperforming the media business and expanding into new markets, with projections of significant revenue growth and influence in the snack industry.
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