Home ยป PC Market Q3/2023: Deliveries Decline, Yet Encouraging Signs of Recovery Emerge in Current Quarter

PC Market Q3/2023: Deliveries Decline, Yet Encouraging Signs of Recovery Emerge in Current Quarter

TLDR: IDC, Gartner, and Canalys have released reports on the PC market in the third quarter of 2023. Despite varying numbers, all three reports indicate a trend of decreased overall shipments by 7-9% compared to the third quarter of 2022. However, these numbers have increased compared to the previous quarter. Experts suggest that PC shipments will continue to grow in the fourth quarter of 2023, marking the first year-on-year growth in eight quarters. IDC predicts that the end of Windows 10 support will drive PC sales growth in the second half of 2024, along with the potential growth from Generative AI. Gartner expects PC sales to grow in 2024 in both the business and consumer segments due to the end of Windows 10 support. Canalys predicts that AI-enabled PCs will become the mainstream in 2025, leading to increased sales. In terms of market share, Lenovo, HP, Dell, Apple, and Asus remain the top five brands, with all brands experiencing decreased shipments except for HP, while Apple’s numbers have decreased significantly due to a high base in 2022. (Translation)

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