During a seminar at the CES 2024 event, Amy Reinhard, the advertising executive of Netflix, divulged some intriguing information. She highlighted the success of their cost-efficient subscription package, which includes the integration of advertisements. This feature was first introduced in several countries towards the end of 2022.
Reinhard revealed that a staggering 85% of subscribers in this package spend a minimum of two hours per day consuming content. The subscription base for this package has now reached a commendable 23 million accounts, seeing a significant increase from the 15 million accounts reported by Netflix in November. Currently, Netflix offers its services in twelve countries.
These statistics indicate that the potential for the advertised package to continue growing is immense. The partnership with Microsoft, which aids in advancing advertising technology, has proven to be a fruitful collaboration.
TLDR: During the CES 2024 conference, Netflix’s advertising head, Amy Reinhard, disclosed the triumph of their affordable subscription package, featuring advertisements. With 85% of subscribers spending at least two hours daily consuming content, the subscription base has grown to 23 million accounts. Netflix expects further growth with its strategic alliance with Microsoft, enhancing advertising technology.
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