Amazon has introduced a new feature for mobile shopping on its Amazon Shopping app called Consult-a-Friend. This feature is aimed at making the decision-making process easier for buyers by providing recommendations from friends or family members. Instead of having to switch to another chat app to ask for opinions, Consult-a-Friend allows users to share a specific link to the product and ask for feedback. The responses can be short and simple, using emojis like 😍 ☹️ or 🤔, and users can also add comments. This additional information helps buyers make informed decisions. For example, if someone is unsure about buying a product for an adult in their household, they can ask others if the product is suitable.
TLDR: Amazon has introduced Consult-a-Friend, a feature on its mobile shopping app that allows users to seek feedback from friends and family members. This eliminates the need to switch to another chat app and simplifies the decision-making process. Responses can be given through emojis and comments, providing additional information for buyers.