Meta has announced the addition of AI capabilities to aid in content generation for its Ads Manager advertising system, aiming to unlock new creative ideas and reduce work time. The announced GenAI features include Background Generation, which allows advertisers to create customizable backgrounds for their products, tailored to different target groups. Image Expansion is another feature that helps extend images to fit the specific aspect ratios of different platforms, such as various dimensions for Reels on Instagram. Lastly, Text Variations enable the creation of multiple copy versions based on the original, ensuring alignment with different target demographics.
Meta began testing these capabilities in May, limiting it to a select group of advertisers. Interestingly, feedback suggests that it can save up to five hours of work per week. However, Meta acknowledges that the system is still a work in progress and has room for further development to cater to a diverse range of target demographics.
Starting today, the Generative AI tools in Ads Manager will gradually roll out to users worldwide, with full availability expected by next year.
TLDR: Meta has introduced AI capabilities in its Ads Manager system to assist advertisers in content generation, aiming to foster creativity and save time. The GenAI features include Background Generation, Image Expansion, and Text Variations. While still in development, early feedback indicates its potential to reduce work time by up to five hours per week. The Generative AI tools will gradually become available to users worldwide, with full availability expected next year.