TikTok has launched an automated solution for advertising management, allowing advertisers to create, manage, and measure campaigns more efficiently.
The first solution, Smart+, is designed for targeted advertising, where advertisers can specify their target audience, budget, and goals. Smart+ then generates ads, plans campaigns, and allows advertisers to track results across various platforms including websites, apps, and product promotions, as well as facilitating lead generation.
Another tool, GMV Max, is available for creating TikTok Shop campaigns to increase Gross Merchandise Value (GMV), streamline campaign setup, and optimize performance across different app features.
For more information, visit TikTok for Business.
TLDR: TikTok introduces automated advertising management solutions for targeted campaigns and increased sales through TikTok Shop.
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