Video feeds with vertical swipe-up format, reminiscent of TikTok’s style, are not uncommon in today’s social media landscape. However, it might raise some eyebrows as the latest platform to test this feature is none other than LinkedIn.
Confirming the testing of this feature, LinkedIn has rolled it out to a small group of users, stating that videos are becoming a preferred content format, allowing users to learn from experts in various fields.
Austin Null, the director of McKinney Agency, who has experimented with this feature, shared a sample video in the vertical swipe-up format on LinkedIn. The content focuses on the world of work, skill development, and related narratives.
Source: TechCrunch
TLDR: LinkedIn is testing a TikTok-like video feed format that focuses on work-related content and skill development.
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