Home ยป Microsoft in Snowstorm: No Intrusion Detected After Studio Acquisition

Microsoft in Snowstorm: No Intrusion Detected After Studio Acquisition

Holly Longdale, the Executive Producer and Vice President of World of Warcraft, recently spoke with VGC and mentioned that Microsoft has not heavily intervened in Blizzard’s operations since acquiring the company last year. This aligns with previous statements made by Mike Ybarra, the president and top executive of Blizzard, who stated that Blizzard would have more independence as a game studio.

Holly highlighted that Microsoft has assisted Blizzard in various ways, noting her discussions with Helen Chang from Mojang and the team behind Elder Scrolls Online. Through these exchanges, Blizzard’s team has benefited from the shared information.

Moreover, Holly emphasized that no one from Microsoft has instructed Blizzard’s team on what to do. With World of Warcraft performing well, Microsoft is proud of the game’s success. Therefore, it appears that Microsoft is allowing Blizzard to continue being Blizzard and nurture the grandeur of this franchise on their own.

Source: VGC

TLDR: Holly Longdale shared insights on Microsoft’s minimal interference in Blizzard’s operations post-acquisition, emphasizing the freedom and success enjoyed by the World of Warcraft team under this arrangement.

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