During the Upfront event for advertisers in 2024, Netflix revealed some intriguing statistics about their ad-supported streaming package. Globally, the latest count of accounts subscribing to this package with ads has reached 40 million, showing a noteworthy increase since January when there were 23 million accounts signed up.
Additionally, Netflix announced plans to transition to their own in-house developed AdTech technology by the end of 2025, moving away from their current partnership with Microsoft. As for the expansion of the ad-supported package to more countries, including Thailand, Netflix has not disclosed any specific timeline as of yet.
TLDR: Netflix presents data to advertisers at Upfront event, revealing growth in ad-supported streaming package subscriptions and plans to transition to in-house AdTech by 2025 with no confirmed expansion to additional countries at this time.
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