Samsung has launched a new advertisement for their Galaxy Tab S9 Ultra, taking a swipe at Apple’s latest iPad Pro commercial. The Apple ad faced criticism for its portrayal of creatives destroying their work tools, prompting Apple to issue an apology.
The Samsung ad, named “Uncrush,” parodies Apple’s “Crush” ad by featuring a musician entering the scene after Apple devices are crushed, picking up a guitar that has also been destroyed. The musician then proceeds to play the guitar while viewing notes on the Galaxy Tab S9 Ultra.
The ad concludes with the message, “Creativity cannot be crushed.” Watch the full ad at the end of the news.
Source: 9to5Google
TLDR: Samsung’s new Galaxy Tab S9 Ultra ad takes a dig at Apple’s controversial iPad Pro commercial, emphasizing the message that creativity cannot be destroyed.
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