OpenAI has appointed its first Chief Marketing Officer (CMO), Kate Rouch, who previously held the position of Head of Marketing and Public Relations at Coinbase, a major digital asset trading platform. Rouch is known for her notable work, including the Super Bowl ad featuring a floating QR code in 2022 at Coinbase. She joined Coinbase in 2021 after over 11 years at Meta (formerly Facebook), where she led global marketing teams for Instagram, WhatsApp, and Facebook.
The official appointment of a marketing head at OpenAI indicates the company’s strategic plans to expand its user base. Despite not fully engaging in marketing efforts in the past, OpenAI already boasts over 250 million users and over 1 million paying customers. This move is likely fueled in part by recent investments from investors.
Rouch shared on X that both cryptocurrency and AI are complementary technologies, implying that this transition for the company is not a complete departure.
Source: CNBC
TLDR: OpenAI appoints Kate Rouch as its first Chief Marketing Officer, bringing her expertise from Coinbase and Meta (formerly Facebook) to drive marketing strategies and expand the user base.
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