Automattic, the owner of WordPress.com, has announced plans to restructure its organization on the social platform Tumblr. As part of this restructuring, some employees will be relocated to other departments within Automattic, while the remaining employees will focus specifically on developing the core functionalities of the platform.
The announcement states that ever since Automattic acquired Tumblr in 2019, along with over 600 employees, the platform has yet to achieve its goal of surpassing previous revenue and user numbers. Instead of resorting to layoffs, the company has chosen to reallocate 139 employees to different departments.
Moving forward, Tumblr’s strategy will involve enhancing the key features that users commonly utilize while reducing the introduction of new features. This includes shutting down features that have been recently released but haven’t garnered success, such as Live.
TLDR: Automattic, the owner of WordPress.com, is restructuring Tumblr by reallocating employees to focus on developing the platform’s core functionalities. The company aims to boost revenue and user numbers by enhancing popular features and discontinuing unsuccessful ones.