Linktree is a service that creates a link page to insert in the Bio of popular social media platforms. It has reported over 50 million users, which is significantly higher compared to similar services like Later (7 million) or Beacons (2 million).
The question now is how will Linktree continue to grow? The answer lies in their new social commerce service, which has been in testing since March. Creators can create a storefront in their Bio page and receive a commission of 12-15% from sales made through the links. Linktree plans to expand this service to all users within this year.
Currently, Linktree has a business value of over $1 billion and is considered a unicorn, with investments of around $165 million. They have acquired two small companies recently, Koji and Bento.
Source: TechCrunch
An example of a Linktree page that can link to social media accounts or websites and also showcase basic content.
TLDR: Linktree is expanding its services to include social commerce, allowing creators to earn a commission from sales made through their Bio page links. They have a high business value and have acquired two small companies, Koji and Bento.
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