Amazon has implemented a cashier-less store system called Just Walk Out, which is already being used in multiple stores. However, this system has limitations for certain types of merchandise. Softline products, such as clothing and accessories, need to be placed on shelves and individually boxed in order to be sold with Just Walk Out. This contradicts customer behavior, as they prefer to see and interact with the products before making a purchase decision.
To overcome this limitation, Amazon has partnered with Avery Dennison, a company specializing in RFID technology. They have introduced RFID tags to the aforementioned merchandise, such as clothing and hats. This solution has been tested at the Seattle Kraken souvenir store. Customers simply select the items they want and pay using a credit card or Amazon One, a palm payment system, at the exit.
Currently, the Just Walk Out system is in use in various locations in the United States, England, and Australia. These locations include airport stores, sports team merchandise stores, Six Flags Great Adventure amusement park, and multiple university stores.
TLDR: Amazon’s Just Walk Out system, which allows customers to shop without a cashier, has limitations with softline products. To address this, Amazon has partnered with Avery Dennison to use RFID technology. This has been successfully tested in the Seattle Kraken store, allowing customers to select and pay for items seamlessly. Just Walk Out is currently in use in multiple locations globally including airport stores, sports team souvenir shops, and university stores.