GfK Market Research Company reports that sales of the Xbox Series console in the United Kingdom increased by a staggering 76% in the past week. This significant boost can be attributed to two key factors: the release of the Xbox Series S 1TB console and the highly anticipated game, Starfield.
The Xbox Series S 1TB console accounted for 24% of overall Xbox console sales in the past week. However, the majority of sales still belong to the immensely popular Xbox Series X, which has seen a 46% increase in sales compared to the previous week.
In the second quarter of 2023, Xbox hardware sales experienced a 13% decline, mirroring the overall market trend. Despite this, revenue from software and services has seen an increase. The release of the highly anticipated game, Starfield, has undoubtedly contributed to revitalizing the Xbox market.
In conclusion, the latest sales figures from GfK indicate a significant surge in Xbox console sales in the UK. The combination of the Xbox Series S 1TB console and the game Starfield have undoubtedly played a pivotal role in driving up sales. Despite a decrease in hardware sales, revenue from software and services continues to rise. With the release of Starfield, the Xbox market is experiencing an exciting resurgence.
TLDR: Sales of the Xbox Series console in the UK soared by 76%, thanks to the release of the Xbox Series S 1TB console and the game Starfield. Despite a decline in hardware sales, revenue from software and services has increased. The Xbox market is experiencing a renewed excitement.