Home ยป The Resurgence of Fortnite: Epic Games’ iOS Strategy Unveiled, Reinventing the Gaming Landscape

The Resurgence of Fortnite: Epic Games’ iOS Strategy Unveiled, Reinventing the Gaming Landscape

Epic Games has recently announced their plan to launch the Epic Games Store on iOS, following Apple’s adjustments to comply with the European Digital Markets Act (DMA). It’s important to note that this store will be exclusively available in Europe. While specific details are still being deliberated upon, Epic Games has confirmed that Fortnite will make its comeback on iOS through direct downloads from the Epic Games Store.

Tim Sweeney, the founder and CEO of Epic, expressed his opinion on the matter by suggesting that Apple might choose to block the Epic Games Store, along with other stores, from being available on iOS for various reasons, such as security concerns and malware threats. However, Epic’s stance remains strong in supporting Apple’s security plans while simultaneously challenging Apple’s anti-competitive practices on their platform, which is believed to violate European laws.

In an exciting update, Fortnite is set to return to iOS in Europe in 2024 through distribution via the upcoming Epic Games Store for iOS. Stay tuned for further details as we navigate through the regulatory timeline. Throughout this process, we will continue our advocacy efforts in court and with regulators to demonstrate that Apple is engaging in illegal actions.

Apple’s recent strategy to oppose Europe’s new Digital Markets Act law exemplifies a malicious compliance tactic. By coercing developers to make a decision between App Store exclusivity, which will be deemed illegal under DMA, and accepting terms that are also unlawful and anti-competitive, Apple’s actions are both deceptive and manipulative.

TLDR: Epic Games will establish the Epic Games Store on iOS in Europe, providing direct downloads for Fortnite. While details are being finalized, Epic is actively advocating for Apple’s security measures while challenging their anti-competitive practices. Apple’s strategy to circumvent the Digital Markets Act law is deceitful, forcing developers into illegal choices.

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